In trying to answer those questions I looked around the internet and listened to a few podcasts to try and learn what other agents do to be successful. But couldn’t really find anyone that was documenting what they are doing and sharing it with other. I could by coaching programs. I could try various different marketing tricks and tactics but I was always afraid it would be a waste of money.
I decided that I would document my own journey to becoming a better real estate agent and put it out there in a podcast for other agents to follow along. I will be the first to tell you that not everything I do will be the best way of doing things. This is an exploration. A journey. It will be filled with ups and downs. Wrongs and rights. But in the end, I hope that I will discover some tools, behaviors and techniques that help me provide a great service to those who have real estate needs and in turn, profit from that service.
Here is what you can expect to hear:
Interviews with successful agents. What are they doing? How did they get to where they are?
I will test the various strategies and marketing tactics, explore the personality traits that winning agents have, and document the process on the podcast and here on the website.
I will do a case studies on various marketing strategies and report back on how well they work.
I will also explore different ways to market to my Sphere of Influence.
The Marketing Filter
People do business with people they Know, Like and Trust. Everything I do will be run through this filter. How can I be known? Will this help me be liked? Does this make people trust me?
My first task on this journey is to organize my contacts. I will prioritize them into 3 categories:
- A-team – These are the handful of people that I know that will regularly refer business to me. The catch is that this elite group has regular interactions with people that have real estate needs. (Accountants, Attorneys, Loan Officers, etc)
- B-team – These are my close friends and family would will definitely recommend people to me in a heartbeat. They just don’t come across people with real estate needs more than once or twice per year.
- C-team – This is everyone else. They still need to hear from me. They need to be given something of value from me from time to time and they need to be reminded that I do real estate.
If you don’t have an organized database then get it fixed. Separate people into groups and devise a plan to meet regularly with your A-team in person. Your B-team needs to hear from you often on Facebook or by email. Ad your C-team needs to get occasional messages from you as well.
Thanks for listening to the first episode! You can subscribe in iTunes or Stitcher so that you don’t miss an episode. I would also appreciate an honest review and I would love to hear your comments. It will help craft future episodes to better serve the agents that are listening.