In this episode I share how I have been overlooking how important my email address and signature line are in communicating what I do for a living with others. I share some tips and suggestions on what I think is the best way to passively tell people that you are in the real estate business.
First – A recap of my struggle in organizing my database.
I decided to pick my A-team from memory rather than look through a huge list and find people. I also looked back at my previous closings and focused on who was the source of those deals. I feel much better about this now. I know who my A-team is and can focus on maintaining and developing those relationships. I also know my B-team and of course everyone left over is the C-team.
The first thing I will be doing for my A-team is delivering a signature gift to them for the holidays. You can read more about that here.
Have feedback or want to get connected? You can reach me at email@example.com or follow me on twitter at @MrDaveMcGuire
In setting up my “teams” to get various email correspondence from me, it was clear that I have been overlooking an important item in building my real estate business. Through the years I have had so many different email addresses that I think I am confusing my Sphere of Influence. Too often I use a generic email account when its not “business” related and I have missed opportunities to communicate that I am an agent. Maybe you do this too?
- Soccer Mom?
- PTA volunteer?
- Active in Church Group?
My kids are active and I volunteer a lot but for some reason I have been using a generic email with no signature line when I am involved in these activities. So before I send out a bunch of emails I need to decide on a consistent email address to use, and an effective signature line that allows people to get to know me as much as they can.
Want to see what it looks like? Send an email to firstname.lastname@example.org and look for a video on how to set it up this way here.
Here is what I think you need to have in your signature line:
- State Required Text (i.e. Licensed Broker or license number)
- Logo/Brokerage Name
- Phone (get a google voice number free and forward to anyone
- Fax (Try RingCentral Fax FREE for 30 days)
- Social Media Icons (Right click to save icons below)
- Website URL
See Video Tutorial on how to setup signature line with Gmail.
What Domain is Your Email Coming From?
Another opportunity I was overlooking was having my emails come from my own branded email address. I have a bad history of switching email address because of circumstance beyond my control.
- email@example.com (Verizon sells webs service to Frontier)
- firstname.lastname@example.org (Frontier raises prices so I want to switch to Comcast)
- email@example.com (I get smart and go “generic” but all the good names are taken)
- firstname.lastname@example.org (I get an email provided by my broker)
- email@example.com (I finally get it right….)
Now I can use my own domain and email address for the rest of my life without having to switch if I change internet providers or Real Estate Companies. Not only do I avoid have to inform everyone of email changes in the future, I also get to passively send people to my website to learn more about me. Have you ever sent an email address to someone with a personalized domain? I bet you went to that website to see a picture or learn more about them right?
If you have your own web hosting you can purchase your own branded domain, create you own branded email and never have to switch again.
I personally use Bluehost. And I use them for several reasons:
- Easy to use
- No limits to storage, domains, emails, etc
- Great support
- Don’t allow Adult content on any servers
I have created a full page of resources on how to purchase your own hosting, set up wordpress, create an email address, and more.
Get your own web domain to create the perfect email address for yourself.
Get your signature line dialed in.
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