3 Listings with one postcard…
I have been using Corefact for the past few months with great success. Listen in as I interview Sierra Stewart, the Director of Sales for Corefact, as she tells us all about their revolutionary technology that increases the response rate for direct mail marketing while providing an estimated home value for the recipient along with lead capture for the agent.
I met with Sierra at the airport just before she was leaving the Portland area and you will hear some background noises and even a security announcement that caused me to pause and listen mid-sentence. I snapped this blurry photo while getting set up. Unpacking a bunch of electronics near the security check point made me a little nervous I guess.
Here is what is unique about Corefact:
Variable Printing. Each card has an individualized map with comp sales of the recipients home as well as a unique code that can be input into a website to reveal the estimated value of their home.
Call to Action: Enter the code to see the estimated value of your home.
Place a widget in your own website, or use www.realestatehomeprice.com which is already set up for you by default.
I have reserved www.clackamashomevalues.com for future use. I can send postcards to anyone in Clackamas County and direct them to this site to see the value of their home. As of April 2014, no one has received any cards advertizing this site so if you click through to check it out there isn’t much to look at yet. But I wanted to share it with you so you can see the potential. You can have your own branded domain catered to a specific sphere or neighborhood and use the Corefact widget to allow people to put their code in and see the value of their home right there on your own site. Pretty cool.
For $199, Corefact can build out a landing page for you.
2 things happen when the recipient enters the code into the website:
- They see comparables of sales around them.
- The broker gets an email notification of each address that has entered in the code so that you can follow up with them. (lead capture)
You now have the name and address of someone who might want to sell their home. You can then put them on your own drip campaign to convert them into a listing appointment. Here is the first follow up letter I send. Feel free to use it or modify it the way you want.
Here is what a sample postcard looks like with the address removed:
Higher Response Rates
Corefact averages a higher response rate of 2-4% on their direct mail versus an industry standard of about 1%.
Visit www.reapodcast.com/corefact (affiliate link) to sign up for your account. Enter coupon code “First10” to receive 10% off your first order. Up to $50 off.
You will want to enter your personal info. Upload a photo and logo to be used on your postcards. You can also upload a .csv file of your targeted market. I get a list of the 200 closest homes to each of my listings from my favorite title company and use the list for both just listed, and just sold postcards. I’ve picked up 3 additional listings in one condo development because of corefact postcards.
There are certain non-disclosure states where agents will need to provide Corefact with some additional information to be able to pull comparables. In non-disclosure states, the sales data is not publicly available for corefact to data-mine so they rely on the agent to give them more information.
Try a new way of Direct Mail Marketing with better lead capture.
Visit www.reapodcast.com/corefact to sign up for your free account. You only pay about $0.73 per postcard when you send over 100, postage included.
Input your name, contact info, picture, logo, etc to set your account up.
Choose the card you want to send and pick a layout for the front and back. They have several layouts to choose from.
Upload your .csv file that contains the addresses and specs about the homes you are mailing to. It is important to get the as much data as possible as they use 15 fields.
Visit the tutorials section here on the website to view the backend of corefact and to learn how to set up your account and order postcards.