But I understand that they are important to building your brand and generating new leads. I just don’t want to waste my time on a Sunday afternoon hoping that someone has the time to stop by. I mentioned this to my Principal Broker, Garett Chadney, and he coached me through some very specific steps that I can take to ensure that my traffic increases during the open house.
In this interview, Garett breaks down his system for doubling his Open House traffic.We learn the following:
- Selecting the right property
- What signage to use
- The mindset about making it “an event”
- Online and Social marketing to get traffic
- Door Knocking to invite the neighborhood
- Lead capture during the open house
I can honestly tell you that once I got my head around the idea that this was more about building my brand and standing out amongst other agents, I really was able to get motivated to do a good job. It’s not about selling that particular house. Its about announcing to the world that you are an agent worth working with. You have the knowledge, the effort, the hustle that makes people want to work with you.
My open house was better than most of the ones I held in the past. I will need to tweak some of the things I did to achieve better results. The eventbrite idea is totally awesome, but I didn’t capitalize on my database to spread the word. I also didn’t allow enough time to invite the neighbors. I ran out of daylight before getting to everyone. I also underestimated the set up time for the signs and the amount that I needed. Those “flags” that Garett mentioned are something I will be ordering very soon, as my marketing budget allows.
Here is the open house checklist. Feel free to use it, change it, or ignore it.
Have any ideas for making Open Houses even better? What did we miss? I’d love to hear your thoughts.